Blogs
Monday
December 5, 2011
12:17 PM
Gary Richards,
Director
Director
SmartSpace Branding and Packaging
Round the world solo yachtsman Graham Dalton has had plenty of time to come up with good ideas. Sitting in the cabin of his yacht he got to thinking about how pots and pans could be rectangular rather than round. This way they would take up a lot less space in cramped areas such as a galley, a camper-van or todays more common small city apartments.
Brother of Team New Zealand boss Grant Dalton, Graham saw an opportunity in the market for space-saving rectangular cookware that would let sailors, campervan owners and apartments dwellers take advantage of the limited space available in these environments.
After more than two years of planning, Graham has designed the pots to maximise the available space on a small stove as well as stack inside each other for easy efficient storage. He has registered global patents for the new sets of pots and pans to be sold under the SmartSpace brand.
GardyneHOLT worked with Graham to develop the SmartSpace brand and design the packaging and marketing collateral for the launch. Within a week of the pots hitting retail shelves, stores around the country had already run out of stock and they were calling Graham to order more. The big plan is to go global within the next 5 years.
Thursday
October 20, 2011
10:41 AM
Gary Richards,
Director
Director
You've got a great product, but no one is buying it?
There are many businesses, large and small who have some amazing products. Often it may either be difficult to get them onto retail shelves, or if they have, they may not be selling very well because the branding needs a refresh. On the other hand, you may be trying to sell them online, but not achieving the sales you had hoped for.
There can be many reasons for this and most often, it is the presentation of your product and how it looks, what type of audience it is appealing to, and whether the contents and the branding are appealing to the same audience it was intended.
Whether you like it or not, people will always judge a book by the cover, and therefore, your presentation on your packaging needs to look professional and credible. It needs to stand out from all the others, be visually attractive and convey the visual message that the customer is looking for.
By making a relatively small investment into having your packaging professionally designed can be the ultimate difference between selling all your products - or not. Or having them in retail stores - or not.
The process of engaging a professional designer is ensuring they have experience in both designing packaging and in brand development at a professional level. Your packaging IS your brand and therefore the consistency of your brand, the way it is applied and the quality of your products are all a reflection of your brand.
So, do you have a good brand - or not so good? If it is the latter, you need to get in touch with a professional brand and packaging designer so that you can start the journey of getting your products off the shelves and into shopping trolleys.
Wednesday
June 8, 2011
3:43 PM
Gary Richards,
Director
Director
Graphic Designers - Hiring Professional Design Services
Your business needs professional graphic designers for things like marketing campaigns, business logo designs, and more. Do-it-yourself designs are fine for small businesses that are just starting out, but it takes a professional touch to take your business to the next level. If you have been searching for that chance to create the perfect logo or marketing campaign, now is the time to hire professional designers to allow them to show you what they’ve got. Of course, you shouldn’t just hire the first people that you find to work with. You need to be certain that you’re working with the best designers available.
By researching graphic designers, you will get a much better sense of what is available and which companies or independent designers have the best reputation within the industry. Your business deserves the best, regardless of its budget, so you need to be sure that it is always a priority in your search. Look at customer feedback, client reviews, and objective information that will tell you about a company. Look at the company itself, because their website and history can tell you a lot about what they are capable of. Utilise the resources that you have online to find the best designers for your needs.
Graphic designers are not all created equally. They each have their own unique styles and creative ideas about design. You should always ask for consultations to see what companies can do for you before you commit to working with them. The first company that you meet with might not meet your expectations, so you need to be prepared for this. By taking the time to figure out exactly what each company has to offer and how their abilities suit your needs, you will have a much easier time at finding the ideal service for your business.
There is sometimes no choice but to hire professional graphic designers. When you aren’t crafty or creative, or when your business really needs the extra help, these professionals will be there for you. They can take care of all kinds of needs, including everything from a basic logo design project to a full marketing campaign. Your ideal solution is to find a company that can do it all in one so that you can minimise your outsourcing needs and maximise your results with graphic design and its assistance to your business marketing, visibility, and ultimate success. The most important thing is to make sure your branding is consistent and having one graphic designer doing everything should ensure exactly that. Keep these things in mind and you should have no trouble finding the right services every time.
For a more in-depth review, Jag offers a free, no-obligation personal assessment of your existing or proposed new brand.
