Interpreting WorldSpeak
When Kentucky Fried Chicken translated their slogan “Finger lickin' good” into Chinese, it came out as “Eat your fingers off”! The right words, said the wrong way.
This amusing but potentially brand-disastrous example demonstrates how vital it is to translate the meaning, not merely the words. Today’s reality is that literal translation no longer meets the market when the use of colloquialisms and modern interpretation of language can create far better understanding and more positive response within the global marketplace.
Is your English putting off your customers?
There are more than 196 countries in the world, of which 120 are rugby playing nations, and less than twelve of these will be able to understand how wonderful your offering is!
Failure to speak your customer’s language is potentially costing you revenue.
By translating your web copy or other marketing materials into other common languages like Spanish, Chinese and Portuguese you will triple – yes, TRIPLE -- your potential customer base!!
Say exactly what you mean to say
While business in a foreign market is fraught with challenges, language is the easiest to overcome and yet the one most commonly mishandled. Marketing messages lost in translation can be hilarious . . . until it happens to you.
While business in a foreign market is fraught with challenges, language is the easiest to overcome and yet the one most commonly mishandled. Marketing messages lost in translation can be hilarious . . . until it happens to you.
Get it right first time. Jag works with you to produce accurate translations that account for cultural sensitivities and the idiosyncrasies of any dialect.
Versatile and technically proficient
Jag are qualified in their chosen language. For the most part, translators will have accreditation or qualifications with the highly regarded Australian based NAATI, NZSTI, Professional Studies in Translation (Auckland University), BA in English or Master in Linguistics or Certificate in Translation and Interpreting (Auckland University of Technology).
The list of qualifications is extensive, but Jag insists on recognised certification to give us and our clients security in the knowledge that our translators are professionals.
Translations that reflect your brand style
Jag is directly associated with leading design company gardyneHOLT and gH Translations. We understand design and marketing and ensure that your translation maintains your brand style in any language. We can work with the complex language requirements of websites, packaging, documents and advertising, to remove the risk of errors when non-language designers handle translated text.
Since 2002 gH Translations has serviced all facets of language translation, from commercial marketing messages to technical language translations and government regulated labelling.
Talk to us today about how we can help you connect with your overseas customers, using our professional, efficient and friendly language translation services.
Relied on by big brands to go the extra mile
When an organisation has invested millions in its brand, it takes every conceivable measure possible to ensure that its brand is protected.
Customers like Coca Cola, Vitaco Health (NZ) Ltd, ASB Bank, The University of Auckland English Language Academy, Air New Zealand and ACP Media trust gH Translations with their translations because the words we choose have a positive impact on how their brand is perceived.
See our blog about translating your website.
For more detailed information about our translation services, visit gh translations
