Fabricell International Catalogue
Fabricell are one of the leading medical, industrial and food processing suppliers in New Zealand. With a static brand for over 10 years, 2010 was the year of change. Having developed their new brand earlier in the year, an overhaul of all outdated collateral was required, including their product catalogue. Colour and simplicity were key for the success of the catalogue to ensure that it worked in line with the new brand which has been designed to stand out from the crowd. A combination of custom photography, clean layout and bold section wayfinding mean the outcome will provide the required impact in the market.