foreign languages

Translation Services

When Kentucky Fried Chicken translated their slogan “Finger lickin' good” into Chinese, it came out as “Eat your fingers off”! The right words, said the wrong way.

This amusing but potentially brand-disastrous example demonstrates how vital it is to translate the meaning, not merely the words. Today’s reality is that literal translation no longer meets the market when the use of colloquialisms and modern interpretation of language can create far better understanding and more positive response within the global marketplace. 

Your chosen translation service provider should provide accurate, market-friendly print and voice-over translation services for every possible application – print media, multilingual websites, voice-over recording, simultaneous translation and interpretation for court cases, meetings and presentations. They should also have the capability to provide voice-over services in virtually every language, regardless of whether they do the initial translation. In every instance, they must make sure that clarity of communication and easy-understanding are the first checkpoints.

Working with foreign languages is an increasingly important aspect of New Zealand's drive in export growth and in our relationships abroad, and with our immigrant communities. Interfacing basic translation with today’s fast-evolving communication tools puts our clients that vital step ahead in highly-competitive global markets.

Understanding is knowledge. And the clearer the understanding, the better the knowledge. Every word must count, communicate and contribute to your success wherever your voice is heard in the world.

Website Design and Development

Businesses and organisations, nervous in the knowledge that a website is essential if they are to survive and succeed, can be overwhelmed by the challenge and the complexity of new communications. 

It can be easy to go too far, too fast and too soon, running the risk of overlooking the basic building blocks that under-pin one's operation. It’s just as easy to hold back, delaying and deferring decisions in the hope that something will just “happen” for you.

Just how commonplace these dilemmas are – and how damning the consequences of either approach can be have been effectively outlined in this TVNZ bulletin. 

The ideal way is to simplify, demystify and develop the website design for the client, working through every stage to build sites that meets the clients' initial requirements while being capable of rapid expansion as needs evolve. This usually involves holding the client's hand throughout the process, guiding the client and educating them throughout this what can be a daunting process.

Once these initial structures and strategies are effectively in place, many business owners and managers quickly realise that their websites are in fact only one aspect of a broader digital strategy, and that they need to formulate forward plans to include social media, email marketing, electronic advertising, rich media . . . all cohesively working with their websites. Once again, the designer or developer should guide the client through these steps.

Skills, services and systems focus on ensuring a clients’ website is the central component of an ever-broadening universe of digital corporate communication. Brand personalities, identities and strategies are interlaced with evolving technical components, and with an ability to function within specific campaign and promotional requirements.

The developer should inter-relate closely with the clients’ in-house marketing teams to formulate website planning, develop assets and create an on-going maintenance programme that greatly enhances communication output. The websites should meet every need for functional efficiency, delivering the multiple channels of engagement that are at the core of today’s international business world.   

Your designer and developer/programmer should understand the ways into, through and beyond the Web – and grow your understanding as they work alongside you - the client.