brand agency

What Can a Brand Agency Do for Me?

The purpose of a Brand is to express your company’s unique personality, purpose and values to your potential customers. A Brand Agency can create an identity for you with these factors in mind and which will be recognisable and rewarding in terms of business growth.

A Brand Agency will:
Gain a thorough understanding of your business needs, goals and values.

By gaining a thorough understanding of your business, they will be able to produce a design that reflects what you want for your business.

Identify your target markets
Identifying your potential clients is a key factor in your branding strategy. Your “look” will position your brand correctly and add an emotive factor that sets you apart from your competitors. Your brand image can be; bright, dark, serious, fun, professional, established, quiet, loud and so on. It should reflect who you are and have high appeal to your target audience.

Define your product/service appeal
By defining your product/service appeal they will be able to create a design that highlights important factors and makes the design appealing to your target market.

Discuss forms of communicating your identity to your potential market 
There are many promotional options to get your company known. For instance you might like to have vehicle signage, billboards and banners. These marketing options allow you to use your identity to show customers that you offer something that they need.

Create a Brand that works for you
With so many options of gaining attention for your product/service, you need a Brand that stands out from the crowd. After all, this is what your customers will think of when they hear/see your name.

Manage your Brand to ensure that you get the best results
By working closely with you a Brand Agency will be able to develop strategies which will ensure that your message is clear, consistent and most of all catchy both in the short term and long term.

Whether you are a new or existing business, hiring a Brand Agency will provide you the assistance you need to create your unique business personality with a whole new design or a refreshed version of your existing Brand.

For a more in-depth review, Jag offers a free, no-obligation personal assessment of your existing or proposed new brand.

3 common misconceptions about branding

What return on investment does branding offer, if anything?
Years of experience have left me in no doubt that a good brand is essential for business performance -- it’s the one thing that most organisations can change to make themselves more successful.
But the biggest obstacle is that most people don’t really understand what a brand is – there are too many misconceptions about branding, its value and the return on investment a good brand provides.

Here are three of the most common misconceptions.

Misconception number 1: “Branding is overrated”.
Many of the business owners or managers I speak to tell me that branding isn’t as important as delivering a good quality product or service at a fair price.
In a perfectly logical world this would make sense. But the research tells us that people make buying decisions based on gut reaction (in other words, buying decisions are based on emotions, not logic).
A good brand is the key to triggering a positive emotional reaction and feelings of attachment in your customers and prospects.
Providing a good product or service at the right price is a given – you need to do that just to be in the game. Winning the game comes down to the gut reaction your customers have towards you, which is where your brand comes into play

Misconception number 2: “We already have a logo”.
This may be so, but your logo is not your brand. Your logo alone will only have a very minor influence on the emotional reaction of your customers.
As an important element of your brand, your logo must naturally be professional, creative, engaging and unique – it must accurately reflect the personality and culture of your organisation.
Branding is influenced by multiple elements, including what you say and how you say it, your web presence, the colours you use, how your staff interact with people, the look of your premises – branding is the sum total of experiences that any one person has with your business, its products, its service and its people.

3. Misconception number 3: “We just don’t have the budget right now”.
Perhaps one of the reasons you don’t have the budget right now is because your branding (or lack of) is costing your business.
Branding is the foundation upon which your business and its success are built. A weak foundation is always going to leave you scrambling.
If you limit your branding, you are limiting your sales, your reputation, your aspirations and your turnover because they are all fuelled – positively or negatively – by your brand.
We all do business with people we know and like. If your brand doesn’t leave customers feeling like they know you or like you, well then…

Conclusion
Branding will have an effect on everyone who comes into contact with your brand.
This effect will often determine if that person will do business with you, refer your services, enhance your reputation, recommend you or simply do repeat business with you.

There is simply no bigger priority for your business.