In business, your brand is not only the logo you use to represent your business; it is what customers think of when they think of your business. The right logo can generate excitement and interest from potential customers, while the wrong one is easily forgotten and so is your business. But a company’s image is more than just a logo. All of your communications need to be thought of as the vehicle that carries your company’s image to the public. The wrong marketing means your company is invisible, the right one and your business is booming! One such vehicle is the packaging you use to contain and wrap your products, and to effectively market those products in today’s marketplace you need effective packaging design.
Whether you are looking to create a brand, update an existing brand or just ensure all your marketing is consistent across all marketing platforms, finding the right packaging design company is important. They should be versed in what current market trends are in terms of logo placement and recognition. They should also have qualified designers who know what works when it comes to different forms of packaging - this evaluation can make all the difference between a well packaged product and one that doesn’t measure up to consumer requirements. Remember that a skilled designer will create packaging and labels that will encourage potential buyers to purchase your product. So it really does pay to do your homework and check that your existing or new brand can be effectively transferred to a packaging design that is going to ‘be seen’ by consumers. The all important marketing communications need to be effectively addressed on labels and point of sale displays.
Keeping consistent with your branding across all forms of your marketing collateral is also very important. This sends a dependable message to your customers, makes connections between various forms of advertising and builds brand recognition. With this in mind it pays to think about whether you should consider using a design house that only does part of the job. If one company does your packaging design work, but someone else handles the printing of your brochures, you may end up with some inconsistencies in the final product. While some print shops may provide cheaper services for printing brochures, and others offer discounts on catalogues, working with more than one vendor is only going to disjoint your marketing collateral and destroy that ever important consistency. A one-stop shop is really the best way to go.