How much time do you spend worrying about a unique selling point? I had an interesting discussion with a colleague today about that concept. What we realised was that there are some businesses that cannot claim a genuine unique selling point.
Quality service - check, knowledgeable people - check, good customer service - check, the list goes on. So many companies claim these features, but some are missing the point, rather than looking for the golden goose, why not focus on what you can control, and how much more effective these services can be delivered.
As the conversation went on the level of detail became quite granular, to the point we realised that a small chain of events could cause some major issues if it broke, and those had a direct effect on the goals of the business owner . . . ding the light goes on. The ripple effect is so destructive, unless you get it under control, before you know it there may not be an answer - this can lead to a loss of clients, money, confidence and above all cause damage to your brand.
So think about what really affects the success of your business, I bet you can control more than you realise!