It is almost mid-year 2018, and yet some of us are lagging behind the Digital Marketing Trends. Keeping up with the changing trends can be a difficult task, but now it is even more important to be on top of your game. No longer does a business simply require a mere digital presence – it requires a strong digital presence. Here are some trends which will help you in your business strategy.
1. Account Based Content Marketing
This strategy helps B2B businesses by steering away from a one-size-fits-all approach and provides the customers with a customised user experience. 82% of people prefer content tailored to their industry. As marketers, we need to understand the pain points of the target accounts and provide them with a customised content journey. This strategy helps in uniquely targeting the customers and providing them with an exceptional user experience. Research shows that it is easier to get business from existing customers than find a new one.
2. Video. Video. Video
Videos today are the most engaging media with the highest return on investment. They are the present and future of Digital Marketing. YouTube in New Zealand is the most used social media platform and used for roughly 40 minutes per user every day, says staista.com. Videos are interactive, and most users would rather watch a video than read a blog post. Videos can increase customer conversion rate by 80%, and we here at Jag have had the opportunity to do some wonderful videos.
Chatbots are a very useful tool for engagement, customer service and answer general questions. Messages through these bots can have an open rate of 80% with an engaged audience. This is much higher than email open rates. Chatbots, being new and different are attractive to users. If set up well, it seems as though there is a human on the other end and not a robot. Chatbots have become hard to ignore and is no longer a feature for only large businesses. Slowly but surely this technology is becoming increasingly affordable by small and medium sizes businesses.
Reviews today are considered word-of-mouth. 50% of adults under the age of 50 regularly look at online reviews and base their decisions on these reviews. Both good and bad reviews can be a major contributing factor for SEO rankings – it can make or break a business. It is time for businesses to a system in place for increased reviews without incentivising the users. Good reviews could be the just right push you might need for a booming business. Here at Jag, our experts will work tirelessly to achieve that goal.
5. Telling your Story
Everyone likes a good story, especially the ones which come from the heart. It is important to tell people what the brand stands for and the values it possesses. Continuous Call-To-Action buttons are not going to help the brand’s identity. It is important that all stories portray the brand in the best light. An emotional story can be a big hit with the customers and have the potential to go viral. Customers like to be aware of the value system a company holds before buying from them.
Jag has been operating for 18 years and has made a sincere effort to keep up-to-date with the upcoming digital marketing trends so that we can serve our customers in the best way possible. We make sure that our clients are on their ‘A’ game and ahead of the industry trends. Please look at our work here.