Going the minimalist route when it comes to logo design helps solidify your startup as a contemporary brand. It also allows present and future customers to know what your brand or company actually stands for.
If you’ve long considered creating a logo in the minimalist style, the first thing you need to do is to fully understand the concept of minimalism.
What is minimalism?
As an art concept, minimalism is not new. In fact, its roots span numerous cultures and periods. The Japanese are just one people that have embraced minimalism as part of their own culture. Evidence of this can be found in the way they design their homes and clothes. Think of their Zen gardens and the kimonos they wear.
The Dutch are also considered major players when it comes to minimalist design. Their method was known as the De Stijl Movement, a minimalist aesthetic which embodied abstract design that relied on space, geometrics, and primary colours. Today, these characteristics which defined their movement live on to serve as one of the foundations of modern minimalism.
German minimalists believe “less is more.” This doctrine was authored by Ludwig Miles van der Rohe, an architect who is also considered another major player in minimalism. His designs centred around open space and clarity.
Why consider minimalism when creating your logo?
In the first years of the Twentieth Century, company logos only served as a fast way of communicating one’s name to potential consumers. The logos of companies that existed during that time reflected this goal; they were often just composed of a business name that is written in a font popular during that period.
As consumerism picked up pace, companies started placing more emphasis on customer recognition. This caused companies of the period to adopt kitschy and clunky logos in hopes of catching attention.
Eventually, this practice died down, and many companies that once had clunky logos switched them for those that had simpler appearances. The trend of using simple-looking logos continues to this day.
Creating your own minimalist logo
- Do you already have an idea on a logo to use but are looking to give it a simpler appearance? Consider selecting a sexier-looking font or doing something called “creative reduction.” One good example of the latter is reducing your company’s name to its first two syllables, whilst still retaining your brand colours. You may also create a logo around the company’s initials.
- If you’re unsatisfied with the logo you built around your company’s initials, consider using the letters of your company’s name to form a fancy shape associated with your company’s values and offerings.
- Still undecided on a logo? Consider using colour and symbolism. Using a colour and symbol associated with your company’s offerings and values can help your company achieve brand recognition.
- Custom typography works, too. Simple-looking the result may be, but a logo of this type looks good regardless of where it’s posted—your website, signage, or even Paper Coffee Cups! For best results, pick a font that reflects what your company is all about and modify it so it’s distinctly yours.
A minimalist logo is not a reflection of a simplistic brand message or business model. On the contrary, it shows that you understand the purpose of a logo and the needs of your clients. So consider coming up with a minimalist logo. Once you’re done creating the rough appearance of your logo, hire a designer to come up with a cleaner, more formal-looking version of your design.