As the world becomes more visual, video is set to change the Internet. By 2021, video will account for 82% of internet traffic! Creating compelling video content is an art form and businesses need to understand how to communicate via video.
It’s been said that one minute of video is worth 1.8 Million words. When you consider this, it makes sense why video has taken off online. Some might say we’re dumbing down, as we rely on sound-bites and visual communication…. whatever your view, video is here to stay, and businesses must create compelling digital video.
What is “video”?
Video is a lot of things, whether this is a short clip on Facebook, a YouTube pre-roll, or a longer form piece. Video content on brand websites is considered a must, and video can help boost SEO.
What is not “video”?
It’s important to note that “video” is different to a TVC commercial. Ideally brands shouldn’t simply swap a TVC into video channels. A TVC has more of a traditional story-arc designed for a captive viewer. Video needs to capture attention in the first three seconds – to retain a digital viewer.
Some other considerations:
- The majority of video is being viewed on small screens such as smartphones or tablets, not the lovely large TV screen. What does this mean for comprehension?
- These devices, often being used in public, mean sound is not activated; 85% of facebook video is watched without sound. Sub-titles on video are a must
- Video should be designed for the environment it is intended to appear in, which means different formats for different channels
If you’d like Jag to help you create professional, engaging video content for social channels or your own website, get in touch.