Phases of brand execution

Your brand’s recipe book

Sasha Strauss explains in his video how to get all the right ingredients for your brand’s ‘recipe book’. Something every business should have. An important aspect of this video is how Sasha demonstrates how difficult it can be to create a brochure or a website successfully without knowing what the brand entails. What type of words do you use? What do you believe? Your vision and what is going to happen in your plan, your colour palette and which colours are used where, which graphics are for each specific market. With this information,…

Woman showing 'NO' sign to emphasise 'say no to yes men'

When choosing a marketer, say no to yes men

When searching for a marketer who truly cares about your product – as much as you do – don’t look for a nodding head. Instead, seek out someone who will challenge you, ask all the right questions – in short, someone not afraid to ask the difficult questions with your best interests at heart. Why you don’t want a Yes Man on your team A Yes Man (or woman) may agree with your ideas, take your money and tell you what you want to hear. That might make for more…

marketing meeting with good value for money

Getting bang for your buck – tips for the first meeting with your marketer

Jag love meeting with new and existing clients. The start of a project is always exciting for both sides. It’s all about fresh ideas, big plans, new talent and strategies to boost your business and take your sales sky high. Bringing both sides together to form a top team truly starts at the kick-off meeting. To make the most of it, here are some questions we’re likely to ask you. Spending time thinking ahead gives us the best possible start and means we can make the most of your marketing budget….

5 things your competitors are doing

5 things your competitors are already doing – are you?

Why do today what you can put off till tomorrow? Too often our marketing suffers because there just aren’t enough hours in the day and we’re trying to do things in too much of a hurry – this is when the quality begins to suffer. But if your customers are comparing your business to their competition, they’ll go for the business with the better web presence every time. So how do we create a point of difference, or at least a point of parity? Here are five things you need…

Packaging design that pops

Most businesses promote their products using a combination of targeted marketing, advertising, promotions on social media, and events. However, some forget a simple but effective promotional tool – packaging design. In a world overflowing with products, it can be difficult to differentiate from your competitors. Successful packaging design can be the difference between a customer choosing your product and passing it by. Great packaging should look simple and effortless, but the design process itself is quite complex. If you need packaging for a new product range, or a revamp for…

Emerge website showing needs vs wants

Balancing what you need vs what you want in a website

Building a new website for your business can be exciting – it’s a new look and a fresh start. It promises to solve all the problems from your old site, or get you online if you weren’t before. It’s easy to get carried away, but like anything in life, you need to strike a balance between essentials and extras. First and foremost, a considered, strategic approach will help you decide what to include in your website to realise the maximum value from your investment. Defining your needs Separating the ‘needs’…

Five ways to make your website work harder

A well designed website should work for your business. That means it should generate real business results, whether you’re looking for new leads, sign-ups to your email list or sales from your online stores. Unfortunately, many websites don’t deliver the value they should. Sometimes a site just may not suit your goals. But often there are aspects that prevent customers from fully engaging and ultimately making the decision to purchase from you. Your site could be too complicated, hard to navigate, or frustrating to use. Here are some simple techniques…

DIY Website Audit: Find the flaws that slow your business down

These days, being online is a basic requirement for business, but simply having a website may not be enough to convert the digital browser. If you have received customer or staff complaints regarding your website, or if you think it’s not performing as well as it should, it may be time for a revamp. Before you decide to invest in a new site, consider working through our DIY Website audit. It could uncover some small but significant flaws that might be slowing your business down. 1: Get the look First…

Brand building: DIY or PAY?

If you’re starting a small business, you’re probably looking for ways to save money. Most new businesses aren’t exactly rolling in cash at the beginning – and there are endless expenses to deal with. It’s tempting to just do everything yourself, regardless of your skill set. This is what leads to small businesses with grainy, warped logos; ads clearly created in Word; and an obvious lack of brand strategy. Some people do this when they’re starting out, thinking of their homemade logos as place holders until they start making money….

Do it yourself Brand Audit

Your own best critic: How to evaluate your brand for the better Running your own business is sort of like having a baby. It’s exhausting, exhilarating, it sometimes keeps you up all night, and you get pretty defensive if someone criticizes it. But, unlike a baby, brands actually need some criticism once in a while. And because you know your own brand best, you can be the best person to do it (you just have to put your feelings aside for half an hour). Taking a good, hard look at…

Together, through creativity, understanding and experience, we will grow your business