7 Ways to Build Brand Loyalty

Loyalty pays – how to build brand loyalty and keep your customers around. But establishing a mailing list or loyalty programme isn’t enough – building…

Visualising value – brands vs logos

Here’s a brand: Apple. And here’s a logo: the apple. See the difference? People often use the words brand and logo interchangably. They want ‘branded’…

Branding Perceptions

To some people, the man with the tattoos in the photo could be rather intimidating, possibly dangerous, even unreliable and dishonest. This is his brand image…

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