For most people the words “Approachable” and “Lawyer” are a contradiction in terms. So developing a logo which conveyed both qualities together was always going to be a challenge.
The team at Jag Creative came up with a great concept which fitted the bill perfectly. Of course, being fussy (and being a lawyer) I had changes of my own to make and these were implemented without fuss and without losing the basic concept. By having a very distinctive logo it has enabled me to trademark my brand with the NZ Intellectual Property Office where a previous application without the logo had been refused.
I now see the logo as a valuable asset for my business and one which I can leverage off in the future (and hopefully persuade people that lawyers really can be approachable…!). Well done Jag Creative!