Content design for an always on world
The way people discover brands and businesses has changed. Marketing has evolved from obvious ads in paid channels to content (some paid for, some not) which is disguised.
Content strategy is about engaging customers via relevant themes, and linking your brand to these. We produce branded content that informs, entertains or educates – all done from the brand voice and tone.
Key to effective content strategy is understanding what themes or content will be valuable to your audience. Because there are many brands competing for attention, only content that interests your customers will be noticed.
Creating the right content
Content takes many different forms. And great content design allows brands to create multiple pieces of content – written, visual and video – from one on-brand topic.
Jag can develop content for social media or video channels as well as native content for websites or print publications. We have a team of word smiths ready to write snappy copy for blogs or EDMs, and visual specialists who know what will capture attention. These days the majority of content lives online, however we’re versed in print and brochure content design too.
Jag understand the intracacies of developing content for different environments. Talk to us now to see what we can do.
Video and Photography
When your customer opens your website, brochure or catalogue, what do they see? Clear, compelling, and clearly bespoke images and video send an instant message that your company is professional, trustworthy and cares about quality.
Whether you’re selling products or services, the rule is the same – investing in beautiful still or moving imagery is an investment worth making.
Why not stock imagery?
Your audience is smart – they’re very good at judging an image or video in an instant, and will very easily spot that you’ve used stock. That’s not necessarily a bad thing, but it does put you in a different league from a company with bespoke images and video. You can sometimes get great footage and photos from libraries, but it’s worth having Jag help you choose them. We can help you find images that don’t look like stock, that feel right for your brand, and that are consistent across your communications.
The importance of video
Now that the vast majority of marketing is happening online, video is an incredibly important part of your marketing mix. Audiences are 10 times more likely to engage, embed, share, and comment on video, plus videos are also great for boosting your search rankings.
Our photography and video team
We work with outstanding photographer Dave Olsen and videographer Fraser Grut. They’re experts at telling your story in photos or video Find out more.