A logo is a visual representation of your business. It’s the most visible representation of your business, becoming a shorthand for your brand and bringing your values and personality to life. It’s just one element of your brand, but it’s a key part of your communication strategy.
So, it’s important to have a strong logo that fits your business. Whether you’re just starting out and need to establish a look for your brand, or you feel that your current logo is outdated, our design team can help create a fresh, modern logo that works for you.
What makes a good logo?
Great logos are simple enough to be used in all communications and memorable enough to stay in customers’ minds. This makes designing an effective logo much harder than it seems. Logo design is about communicating a great deal of information in a very simple way, so just choosing a nice font and colour isn’t enough.
We make an effort to understand your business before starting the design process. This means understanding your unique selling proposition, current brand positioning, and where your positioning should be. It’s also about product or service offerings, the tone of your current marketing communications, and your brand personality – fun, serious, professional, Kiwi, authentic, or a mixture of several types.