In a world overflowing with product choices, packaging design is increasingly important. Packaging doesn’t just say something about a specific product; it sends a message about your brand identity.
Good design will help consumers recognise and choose your brand by communicating your brand values. These can include the obvious – like price, safety or quality – and less tangible values, for example ‘natural’, ‘hand-made’ or ‘family friendly’. It’s about connecting with your customers on an emotional level, so they’re driven to choose your product.
The packaging design process
Packaging can mean the difference between a customer choosing your product, and skipping right past it. So it’s essential to get it right.